Which Tire Brands Have the Biggest Discounts Right Now? Average Savings by Brand

Tire prices move every week, and the brand that is cheapest for one size is rarely the cheapest for the next. So instead of guessing, we pulled every active tire in our catalogue on October 29, 2026, compared each one with its manufacturer's list price, and worked out the average discount by brand. Here are the brands with the biggest average savings right now, how we measure a discount, and how to see the discounted price for your own size.

Disclosure: New American Tires Hub is an independent tire retailer. We sell every brand discussed on this page and we make money when you buy from us. We are not affiliated with, sponsored by, or endorsed by any of the tire manufacturers named here. The figures are from our own catalogue and are reported as we found them.

How we measure a tire discount

Every figure on this page is a comparison between our selling price and the manufacturer's list price for the same tire, the price the tire maker publishes for that size. A tire counts as discounted on our site only when our price is at least 5 percent and at least $5 below that list price; the list price is then shown struck through on the product page. We did not compare with our own earlier prices, and nothing here is a limited-time sale.

The brand average is the mean discount across every tire of that brand that carried a list price on October 29, 2026. A brand with many sizes close to list price and a few far below it will show a modest average; a brand that is priced consistently below list will show a high one. Your checkout price can differ slightly by delivery ZIP code, so treat the percentages as a guide and confirm the price for your size before you buy.

Which tire brands have the biggest average discount?

These are the major and premium brands, ranked by average discount below list price. The second column is how many of the brand's tires carried a discount on October 29, 2026.

Four things stand out. Yokohama and Uniroyal lead the list with averages above a third off list price, which is unusual for brands at their level. BFGoodrich and Michelin, two brands shoppers rarely expect to find discounted, average more than a quarter off. Cooper and Toyo sit above 20 percent. And the large volume brands, Continental, Pirelli, Hankook and Kumho among them, cluster around 15 percent, which is the typical discount across our catalogue.

Value brands: a steady 15 percent

Value brands are priced low to begin with, so their discounts against list are smaller and more uniform. Almost every value brand we stock averages 14 to 16 percent below list, which means the real difference between them is the starting price, not the discount. If you are shopping on budget alone, compare the final price for your size rather than the percentage.

How to see the discounted price for your size

1. Enter your tire size, or your vehicle, in the search below. Every result shows our price and, where it applies, the manufacturer's list price struck through.
2. Set your delivery ZIP code. Stock and the final price are confirmed for your area, and that is the price you pay at checkout.
3. Compare brands within the size. A 30 percent discount on a premium tire and a 15 percent discount on a value tire can land within a few dollars of each other, so look at the final price, the treadwear warranty and the tire type together.
4. Check the fine print on the tire itself: load index, speed rating and season must match your door placard, whatever the price.

Shipping is free across the USA on most tires (the exception is very heavy sizes, where the delivery cost is shown at checkout before you pay), and we ship to your door or to a tire shop near you.

Is a discounted tire any different from a full-price tire?

No. Every tire we sell is new and unused, with the same manufacturer warranty the brand attaches to that model whether or not it is discounted. The discount reflects our buying and pricing, not the tire. Every tire legally sold in the United States has to meet the same federal safety standards, so a lower price on a brand is not a sign of a lesser tire, and a higher price is not a guarantee of a better one. The right tire is the one that matches your vehicle, your climate and your driving; our guide on how to choose car tires walks through that choice.

Why do discounts differ so much between brands?

Three reasons, in our experience. First, list prices are set by the manufacturer and some brands publish list prices well above where the market actually sells, so the gap to our price looks large. Second, volume: a brand we stock in thousands of sizes carries a mix of prices, while a brand we stock in a few dozen popular sizes can be priced sharply across the board. Third, stock movements: when a size arrives in quantity, its price tends to fall, and when it runs low the discount narrows. That is why this page carries a date, and why the brand pages linked above always show the current figure.

The bottom line

If you want a premium brand at the deepest discount, start with Yokohama, Uniroyal, BFGoodrich and Michelin, then Cooper, Toyo and Goodyear. If you want the lowest final price, the value brands are closer to list but start much lower, so compare the number at the bottom of the page, not the percentage at the top. Either way, search your size, set your ZIP code, and let the final price for your tire decide.